The city’s raw material

SEPTEMBER 22th 2026 – 5:30 PM

Curated by FERPI Lazio

Communication, trust and relationships to regenerate local areas

Urban transformation stems from construction sites, technologies and investments, but it also – and above all – stems from the quality of the relationships that a project manages to build with the local community.

As part of Rome Future Week 2026, FERPI Lazio is hosting a talk dedicated to communication as the ‘raw material’ of the city: a social infrastructure capable of generating trust, participation and shared value.

Through a dialogue between communications professionals, institutions, cultural organisers and local organisations, the event will explore how widespread events, festivals and cultural projects can contribute to the regeneration of public spaces, transforming places people simply pass through into places that are recognised, inhabited and celebrated by the community.

Opening:

SERENA BIANCHINI – FERPI Lazio Representative

Moderator:

MATTEO MARINI – FERPI Lazio Councillor

Speakers:

MATTEO D’ALOJA – Head of Institutional Relations, Communications and Sustainability, Ghella

MARIA GIULIA PAVIN – Head of Communications, Palaexpo

ADRIANO VALENTINI – Head of Digital Communications, Lazio Region

ARTURO TRANFO, LAURA TOZZI – President and Vice-President, Decima50 Association

Closing remarks:

STEFANO DI TRAGLIA – FERPI National Councillor

DISCLAIMER: During the event, photographs and audio/video recordings will be taken and published on the websites and social media channels of Metropolitano Urban Center Roma, Roma Capitale, or Risorse per Roma SpA.

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